Our Team

David is a licensed clinical psychologist who wrote the book on Motivational Interviewing (seriously, look it up - Building Motivational Interviewing Skills: A Practitioner Workbook).  

For Ray, designing and delivering Prime programs is a huge puzzle he loves to work. If not for family, friends, and photography, he might just keep working all day.

Charlie has seen and printed it all – from TWYKAA Kid to Version 9. He and his shih tzus run headquarters in Lexington, Kentucky, when they aren’t out taking pictures.

Ejna has lived the PRI mission since she was 21 (so not that long). When not on the road training, she spends time with her husband and 3 children.

Michelle pilots programs and planes, traveling widely for work and for fun. She’s great at offering support and advice to instructors because she has done it all!

Derek tells the Prime For Life story across the country. He has 2 sons, 2 dogs, 2 cats and spends most of his day trying to figure out how to fit them (plus his wife) on 1 bicycle.

Mark finds the facts that shape our programs, and translates them so the rest of us can understand. He relaxes at the farm, in the mountains, or on the ocean.

Diane keeps the office moving – from database management and reporting, to website updates and client support. If there’s something we need, we ask Diane.   

Rita is an expert on taking research and turning it into practice. She evaluates all PRI programs and still finds time to roast marshmallows with her husband and 4 children. 

Our programs are interactive and media-rich because David is up all night building them that way. His motto: Keep calm and Bleed Blue. Go CATS! 

Mike is the brain behind the brand. His creativity shines in all our programs and materials. He loves using design to make a difference.  

Jamee thinks a lot about how we talk to others. Her workspace overlooks a yard full of ducks and chickens.  

From teaching to translating Prime programs, Rosa can do it all! We also hear rumor that she's a pretty good cook.

Kristy is a former Teacher of the Year, and we're all in agreement that she's pretty awesome.